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Camelot is offering ten companies the chance to become exclusive marketing partners with the National Lottery.
Cadbury this week signed the biggest sponsorship agreement in British television history, spending pounds 10m to link its brands to Coronation Street, in a deal revealed exclusively by Marketing in January.
Radio Joint Audit Research (Rajar) has returned to its pre-printed diary methodology, which it will use from April 1996 until September 1998. It will aim to introduce a new method of listing in two years time.
Cosmetics giant Rimmel makes its TV debut next week in a pounds 2.5m campaign which takes it away from its traditional marketing mainstay of women s magazines.
A catwalk catfight will be the theme for a new international Pizza Hut campaign, where supermodels Cindy Crawford and Linda Evangelista squabble over a Stuffed Crust pizza.
Richard Hytner, former chief executive of Lintas, and Paul Edwards, the agency s former head of planning, are both joining strategic marketing consultancy The Henley Centre. Hytner will be chief executive and Edwards will be deputy chairman.
BT is changing marketing direction in an assault on rival firms and will build future campaigns for home phone users around simplified, single messages.
The Sunday Business has set its launch date for April 21 and has earmarked pounds 3m for the initial launch.
Children on the top decks of buses are to be enticed into joining kids cable and satellite station The Children s Channel by characters from TV shows apparently sitting on city centre bus shelters. Life-sized cut- outs of Cynthia and Brittany from the programme Sweet Valley High will be the first to...
Sainsbury s is the first food retailer to set up its own satellite TV channel to beam company information into its 362 stores.
