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M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.
In a first for British television, BT is to wholly fund a programme which will be screened in prime-time across the ITV network during Christmas, and focus on the benefits of communication.
Cadbury is adding a festive boost to its sponsorship of Coronation Street with the addition of holly and snow to the Aardman credits. The festive addition to the sponsorship, which at pounds 10m is the UK s largest broadcast sponsorship to date, will run from Christmas Day until January 6.
M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year. Its first account will be the Benson & Hedges Formula 1 Jordan team. Matthew Patten, former head of client services at Orbit, the Lowe Howard-Spink sponsorship shop, will head the operation.
Anglian Windows is to make its television ad debut in the new year, after ending a six-month review this week with the appointment of TBWA.
Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign to promote his scent for men, Le Male, launched in early 1996. The ad has been art-directed by Gaultier himself, who promises it will excite . The campaign, through Kenneth Green Associates, will be supported...
Coopers Big Six international accountancy firms, is planning to sharpen its image across the globe and may return to television advertising for the first time in more than a decade.
When Roger Partington of Safeway was quoted in the news pages of Marketing last week, little did he know he d turn up in the first paragraph of my column today. It must be the equivalent of being in Knightsbridge, only to arrive later at Turnham Green.
Segaworld, Sega s futuristic theme park, has radically altered its pricing structure just three months after launching, in an attempt to tackle the perennial theme park problem of hour-long queues for top rides.
