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THIS WEEK: lottery’s finger leaves its mark on viewer recall

It Could Be You and the National Lottery s finger of fortune have proved the most memorable advertising of 1995, according to research by Marketing magazine.

THIS WEEK: UKCL adds the feminine touch for its ad debut

UK Charity Lotteries will be targeting customers with the tagline Is Lady Luck With You? in its first TV advertising, which breaks early in January.

THIS WEEK: Patak’s signs up Hollywood film director for TV

Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe to shoot its first national television campaign, which will break in the new year.

THIS WEEK: Vobis outlets to raise UK profile

German computer giant Vobis is staging its most ambitious attempt yet to grab a slice of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV advertising.

THIS WEEK: Ned Kelly’s chain-gang plans raid on high streets

A new Australian themed bar and restaurant chain called Ned Kelly s is planning a national roll-out across the UK, to take on the likes of Pizza Hut.

THIS WEEK: STOP PRESS

Bass Breweries has plugged into public enthusiasm for gambling with the launch of a Teletext lottery game around Stones Bitter. The Bars of Gold promotion runs around a weekly prize draw for pounds 1000 with the results broadcast to the pub via Teletext.

THIS WEEK: Lobbyists push for rule change on TV sponsors

Advertisers should be allowed to sponsor TV programmes directly related to their brands, according to a pressure group lobbying for changes in sponsorship rules.

THIS WEEK: Littlewoods in football focus

Littlewoods Pools has centralised its pools and scratchcard operations, and plans to focus on its football roots - after admitting it scored an own goal by trying to take on the National Lottery over the past year.

ADVERTISING: BRIEFS

Ford Dealer in TV drive

MEDIA: MEDIA CHOICE; Scotland on sunday

Douglas McArthur, Managing director, Radio Advertising Bureau

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