Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
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Andrew Walmsley on Digital: Best behaviour
24 Mar 2010 | by Andrew Walmsley
LONDON - Understanding the different types of behavioural targeting will help you refine your online strategy.
Andrew Walmsley on Digital: You get what you pay for
17 Mar 2010 | by Andrew Walmsley
LONDON - Digital's more accurate ways of measuring effectiveness appears to have passed some brands by.
Brand Health Check: Cosmopolitan
17 Mar 2010 | by Nicola Clark
LONDON - Sexier weeklies and up-to-the-minute websites and blogs have taken their toll, writes Nicola Clark.
Jeremy Lee on Media: GMTV's long goodbye
16 Mar 2010 | by Jeremy Lee
Brands are right to be on their guard as ITV looks to fully integrate GMTV into its daytime offering.
Under the lens
16 Mar 2010 | by Alex Brownsell
LONDON - Opening up a brand to TV documentary-makers is risky but can boost its profile.
Microsoft, the underdog
16 Mar 2010 | by Andy McCormick
LONDON - The software giant wants to position itself as a challenger brand online, writes Andrew McCormick.
The Marketing Society Forum - Will Twitter be ruined by the presence of paid-for ads?
10 Mar 2010 | by Staff
LONDON - The microblog is fine-tuning its plans to offer brands paid-for text ad spaces. These will use the site's 140-character format around real-time search results, but will not appear within Twitter feeds.
Taking a punt on digital
09 Mar 2010 | by Chris Ellery
LONDON - High-street bookmakers such as William Hill are targeting fresh audiences online, writes Chris Ellery.
Profile: Facing a tough screen test
09 Mar 2010 | by Sara Kimberley
LONDON - Maya Bhose, head of brand marketing for SeeSaw, believes her brand can take on all other VOD comers.
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