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New musical success

The mainstream live music scene is awash with corporate sponsorship but brands need to become more adventurous in seeking out events to partner with.

Andrew Walmsley on Digital: Timing is everything

Brands are being pulled into real-time communications by consumers' demand for interaction.

Best supporting role

LONDON - Hilton's Andrew Flack talks about making the most of the hotel chain's film part.

Profile: Looking for loyalty

LONDON - Graham Horner, loyalty director at Telegraph Media Group, believes rewards will strengthen its subscriber ties.

Opinion: The Marketing Society Forum

LONDON - Will News International's newspaper website paywall benefit advertisers?

Jeremy Lee on Media: Thompson's kidding no one

The BBC's Strategy Review proposals serve neither its audiences nor its claims to fair competition.

Andrew Walmsley on Digital: Sauce for the goose

LONDON - There should be no shift in the criteria governing the value of marketing when it comes to digital.

Opinion: The Marketing Society Forum

LONDON - Is exposing your brand to untried media channels a risk worth taking?

Biggest brands: Top 100 online advertisers 2010

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.

Profile: Turning the UK into 3D

LONDON - Mikah Martin-Cruz, marketing director at Samsung UK, is pushing for his brand to be the leader in 3D televisions.

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