BMW reviews UK advertising account out of WCRS after 29 years
03 Dec 2009 | by Staff
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
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Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear.
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
The days of high-volume sales of cold mail data may be over, but demand for analytics to generate targeted data selections and quality email data is on the rise.
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
Digital & Direct: 02 boosts link to rugby team
25 Nov 2008
O2 is bolstering its association with the England rugby union team with an integrated campaign that allows its customers to test themselves against the sport's elite.
Digital & Direct brief: Pearl & Dean links with Tangible Media
25 Nov 2008
Pearl & Dean is linking with Tangible Media to install interactive floor projection systems in UK cinemas. Brands will be able to use the system to interact with cinema-goers via images that respond to people's movements.
Whitbread hires JWT Manchester to creative accounts
19 Nov 2008 | by Alison Donnelly
LONDON - Whitbread Restaurants has appointed JWT Manchester to its £1m creative account, which includes its national restaurant portfolio, Beefeater, Table Table and Brewers Fayre.
Ladbrokes puts customer magazine on hold
04 Nov 2008 | by Alison Donnelly
LONDON - Ladbrokes has pulled the winter edition of its award-winning quarterly betting magazine 'Close Up' as it reviews its future.
Times gives Waitrose shoppers 10,000 copies via Ocado
28 Oct 2008 | by Alison Donnelly
LONDON - The Times is to combat declining circulation by giving away copies to customers of Waitrose delivery service Ocado.
ITV launches free online teaching guide
13 Oct 2008 | by Alison Donnelly
LONDON - ITV has launched a free online teaching guide called ITV BabySign which encourages parents to communicate in new ways with their children.
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