16 Dec 1999
| by ANNE-MARIE CRAWFORD
The Audit Bureau of Circulations (ABC) is reviewing its newspaper
auditing process following the Trinity Mirror affair, admitting that it
may not be robust enough to prevent similar abuses.
16 Dec 1999
| by ANNE-MARIE CRAWFORD
Channel 5 s The Roseanne Show has been warned by the Independent
Television Commission (ITC) about giving too much prominence to the
brand name of its sponsor, Yahoo. The ITC criticised a programme
broadcast on September 8 in which viewers asked the presenter Roseanne
Barr questions via the internet....
16 Dec 1999
| by IAN DARBY
The Incorporated Society of British Advertisers (ISBA) has joined
the fight against government plans to limit commercial use of the
electoral roll.
16 Dec 1999
| by KEVIN JOHNSON
Friends thought I was bordering on the suicidal when I told them,
in June 1997, I was taking the role of commercial director at the
Millennium Dome.
16 Dec 1999
| by CORDELIA BRABBS
Change is afoot at Coca-Cola. Chairman and chief executive Douglas
Ivester resigned last Sunday in a blaze of publicity, after just two
years at his post. His replacement is 56-year-old Coke veteran Douglas N
Daft, who has been appointed president and chief operating officer and
will take Ivester s...
16 Dec 1999
| by GAIL KEMP
Overall ad budgets are down on 1998, but some companies are starting to reap the rewards of several years of brand-building
16 Dec 1999
| by STEPHEN CHANDLER, an account director a
15 years ago: Demand is outstripping supply of Sinclair Computers
in the run-up to Christmas, with retailers predicting stock will be
scarce , despite record production levels throughout the autumn; British
Telecom plans to launch a chain of high street shops, offering a range
of telephones and services;...
02 Dec 1999
| by ALEXANDRA JARDINE And DAVE SUMNER SMITH
The Virgin Group is set to offer cut-price car buying over the
internet from next February to capitalise on public hostility to high
prices.