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UK Charity Lotteries will be targeting customers with the tagline Is Lady Luck With You? in its first TV advertising, which breaks early in January.
Bass Breweries has plugged into public enthusiasm for gambling with the launch of a Teletext lottery game around Stones Bitter. The Bars of Gold promotion runs around a weekly prize draw for pounds 1000 with the results broadcast to the pub via Teletext.
PR disasters over its part-time staff, media coverage of BSE health fears and now a major disagreement over creative strategy among Burger King s top executives. 1995 hasn t been too kind to the fast-food chain. Harriet Marsh reports
Well, there were no preserved sheep or dissected cows but plenty of Father Christmases, snowmen and festive hearthside scenes. The NSPCC/Marketing Christmas Card Challenge 1995 made the Turner Prize look like amateur night out - and here are the best of the bunch.
The DMA has invested pounds 25,000 in a desperate attempt to challenge the distance selling directive in the European Parliament.
More than 50 international brands have signed up with the HelpAd charity advertising scheme, which organisers say could make pounds 5m for the International Red Cross within six months.
Shelter, the UK s national homelessness charity, is seeking marketing directors and senior marketing managers to offer strategic long-term marketing input at board level.
Benetton, the retailer renowned for its controversial style of advertising, is laying even more emphasis on the visual power of photography. Its latest issue of Colors magazine has completely dispensed with words in favour of images. The quarterly magazine, which is now on its 13th issue, has been...
Only a week after the Advertising Standards Authority sharply warned advertisers against flouting its guidelines, Virgin Interactive Entertainment is preparing to do just that.
