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In the political crossfire

19 Apr 2010 | by Gemma Charles

LONDON - The three main parties are lining up to challenge brands over targeting children.

What women really want

14 Apr 2010 | by Nicola Clark

LONDON - Tactics used by political parties to woo female voters are clumsy and outdated.

Mark Kleinman on Marketing and the City: In the balance

13 Apr 2010 | by Mark Kleinman

With the tough decisions required on cutting the deficit, the City's main fear is of a hung parliament.

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.

Find a healthy balance

30 Mar 2010 | by Gemma Charles

Brands are caught between health needs and consumers' taste for indulgence.

The Marketing Society Forum - Should charities use ads to compare themselves with each other?

24 Mar 2010

Imminent changes to the codes of practice governing advertising will allow charities to detail the proportion of their funds that goes directly to the cause in question against that of their rivals.

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.

Post Office called to accounts

23 Mar 2010 | by Alex Brownsell

As the Post Office looks to push its high-street banking offer, what are its prospects?

Change we can believe in?

16 Mar 2010 | by Gemma Charles

LONDON - The election result may not be a foregone conclusion but the prospect of a Tory government remains strong enough for marketers to ask what this would mean for them.

Don't be a code breaker

16 Mar 2010 | by Gemma Charles

LONDON - The latest set of advertising rules have far-reaching implications for marketers.

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