Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell an item of children's clothing following a row over Primark's padded bikini top for seven-year-olds.
Mark Kleinman on Marketing and the City: In the balance
13 Apr 2010 | by Mark Kleinman
With the tough decisions required on cutting the deficit, the City's main fear is of a hung parliament.
The Marketing Society Forum - Should charities use ads to compare themselves with each other?
24 Mar 2010
Imminent changes to the codes of practice governing advertising will allow charities to detail the proportion of their funds that goes directly to the cause in question against that of their rivals.
We'll Call You: London 2012
04 Aug 2009 | by Staff
Since Mole lives in London and is already paying for the Olympics via our council tax, we thought we would volunteer to help; that way we might get to see some events in the flesh.
Brand Health Check: Metropolitan Police
12 May 2009 | by Jeremy Lee
LONDON - Allegations of brutality and political agendas have tarnished London's thin blue line.
Raymond Snoddy on Media: BBC should think smaller
18 Nov 2008
The BBC Trust would do well to call for a scaling back of the Corporation's online expansion plans.R
A question of behaviour: focusing on what consumers do, not what they say they will do, is key to building effective strategies
04 Nov 2008 | by Mark Ritson
For a man on the verge of victory, Barack Obama was looking increasingly tense on Monday. With the latest Gallup poll putting him 11% ahead of John McCain, you'd be forgiven for thinking that leading the US through the biggest brand-repositioning job in history was already starting to occupy the thoughts...
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