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Brands are caught between health needs and consumers' taste for indulgence.
WaterAid has tie-ups with several brands including H&M and Ecover. These partnerships are rooted in a strong sense of shared values about the importance of fresh water.
An £8m launch could not hide the dichotomy of purpose that has marred Heyday's fortunes.
The government is acting early to prevent ambush marketing at the 2012 Games. Will it work, asks Drew Barrand.
In early spring the government will have to decide what to do about the BBC licence fee. We all enjoyed last week's predictable huffing and puffing from the Daily Mail and The Times about the £180 licence arriving sometime in 2013 or 2014.
Consumer health concerns and fierce competition have hit the stacking potato chips brand hard, writes Jemima Bokaie.
Often the most interesting thing about a political speech is what the politician planned to say but unaccountably didn't at the last minute.
It is time to say thank God for Tessa Jowell. The culture secretary was supposed to be promoted after the general election. Indeed, many even believed that the Department for Culture, Media and Sport would have have been broken up by now.
What's in a name? Quite a lot it seems, considering the somersaults organisations go through to try to get the right moniker.
As the campaigning gathers pace, Marketing's final pre-election special on the three main parties focuses on how Labour can ensure a third term in office.
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