Marketing Moments 2012: Obama secures historic second term
06 Dec 2012 | by Nicola Kemp
It was a monumental achievement: Barack Obama defied political gravity to secure a second term in office
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Marketing Moments 2012: Kony redefines the power of the viral
06 Dec 2012 | by Nicola Kemp
The fastest-spreading viral video of all time gave marketers a taste of the power of social video
Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans to get brands to fund the anti-obesity campaign Change4Life.
Rajar chief executive de la Bedoyere to join RSPCA
12 May 2010 | by Mark Banham
LONDON - Rajar chief executive Sally de la Bedoyere has been appointed director of income generation for the Royal Society for the Prevention of Cruelty to Animals.
Alan Mitchell on Branding: The information exchange
21 Apr 2010 | by Alan Mitchell
LONDON - Political parties are showing brands the way on handing consumers control of their personal data.
National Schools Partnership rolls out campaign
11 Aug 2009
The National Schools Partnership will roll out a 'Planet Power' campaign for home-heating brand Baxi into 300 schools next month. The campaign will promote Baxi's commitment to low-carbon energy and encourage children to save energy.
LIDA appointed to promote breastfeeding for trust
21 Jul 2009
Chelsea and Westminster Hospital NHS Foundation Trust has appointed agency LIDA to assist the in gaining accreditation under the UNICEF Baby Friendly initiative to promote breastfeeding. LIDA will work within the hospital and local community to promote more positive attitudes to breastfeeding.
DoH unveils approval mark
09 Jun 2009
The Department of Health (DoH) is to launch a brand identity for The Information Standard, an organisation it created last month to certify producers of health and social-care advice.
Sanatogen in pack revamp
09 Jun 2009
Sanatogen, the vitamin supplement brand, is rolling out fresh packaging that places greater emphasis on the products' benefits.
Medi-Clinic appoints Landor
27 May 2009
Medi-Clinic, a private healthcare provider, has appointed design agency Landor to create a global brand following a pitch. Medi-Clinic has briefed Landor to devise an identity that illustrates the difference it makes to people's lives.
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