Salvation Army bids to raise £2m
25 Nov 2008 | by Joe Thomas
LONDON - The Salvation Army has appointed media agency Mike Colling & Co (MC&C) to handle its Christmas donor- and fundraising drive as it seeks to raise more than £2m.
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St Dunstan's mounts direct mail campaign to help ex-Service people
28 Nov 2008 | by Joe Thomas
LONDON - St Dunstan's is launching a direct marketing campaign to highlight the charity, which helps ex-Service people with serious sight problems regain their independence.
YMCA mailer reminds public of homeless people
14 Nov 2008 | by Joe Thomas
LONDON - YMCA England has launched a Christmas campaign to help fund emergency services for vulnerable homeless people.
Baby charity Bliss appoints direct agency
07 Nov 2008 | by Joe Thomas
LONDON - Bliss, the special-care baby charity, has appointed Stephens Francis Whitson as its first dedicated direct marketing agency.
The week in Marketing: 28 October 2008
28 Oct 2008 | by Staff
LONDON A roundup of important stories from the world of marketing.
Livability appoints Burnett Works to direct account
06 Oct 2008 | by Staff
LONDON - Livability, the disability charity formed by the merger of John Grooms and the Shaftesbury Society, has appointed Burnett Works to work on donor recruitment.
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
The Marketing Profile: Tom Hings of Royal Mail
30 Sep 2008 | by Alison Donnelly
LONDON - Tom Hings, director of brand marketing at Royal Mail, carries the stern look of a man who has just entered marketing's equivalent of the last-chance saloon.
Labour reviews direct account
30 Sep 2008 | by Joe Thomas
LONDON - The Labour Party is looking for a direct agency following its annual conference in Manchester last week.
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