Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
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Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans to get brands to fund the anti-obesity campaign Change4Life.
Digital & Direct: DoH revamps smoking site
24 Feb 2009
The Department of Health plans to overhaul its Smokefree website this year to make it more striking, as part of a drive to encourage smokers in routine and manual occupations to quit the habit.
Digital & Direct brief: DoH backs campaign with online ads
24 Feb 2009
The Department of Health is backing its campaign to raise awareness of the risks of cannabis use with online ads and a microsite at talktofrank.com/cannabis. The site offers advice and information about cannabis use.
Digital & Direct: Digital choice - Computertan.com
17 Feb 2009 | by Will Lebens, Managing director, Airlock
A reported 30,000 users hit Computertan.com within 24 hours of its launch this month. It was heavily promoted, almost plausible as a concept and packaged in classic infomercial, web-brochure style.
Digital & Direct brief: Harley Medical Group appoints Bigmouthmedia
04 Feb 2009
The Harley Medical Group, Britain's biggest cosmetic surgery group, is embarking on its first search marketing campaign. It has appointed Bigmouthmedia to lead the pay per click strategy.
Conservative Party embraces digital campaigning with senior appointment
11 Dec 2008 | by Gemma Charles
LONDON - Conservative frontbencher Jeremy Hunt MP has been appointed to the new role of official spokesman for online campaigning for the Conservative Party.
RSPCA viral highlights pet obesity
10 Dec 2008 | by Becky Wilkerson
LONDON - The RSPCA has teamed up with YouTube animator Simon Torfield, famed for his 'Simon's Cat' films, to boost awareness of pet obesity.
Dead dog stars in FRANK anti-cocaine TV ad
04 Dec 2008 | by Gemma Charles
LONDON - The Home Office is launching a surreal £1m TV and online campaign featuring a dead dog which aims to make young people aware of the risks and harms of cocaine.
NSPCC recruits youth to staff virtual agency to promote ChildLine
04 Dec 2008 | by Joe Thomas
LONDON - The NSPCC has launched a virtual agency for under-18's to promote awareness of ChildLine.
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