PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?
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Maoam to introduce ChewTwo sweet
25 Aug 2009
Maoam, the confectionery brand, is to introduce a product containing two fruit flavours in one sweet. ChewTwo, which comes in Apple & Strawberry, Orange & Lime and Blackcurrant & Lemon variants, will be supported by a nationwide experiential campaign.
Tanqueray in redesign work
07 Jul 2009
LONDON - Diageo is relaunching its gin brand Tanqueray to emphasise its premium positioning.
Trebor mints reworks packs
30 Jun 2009
Cadbury is revamping the packaging for its Trebor Extra Strong mints and Softmints.
Mentos launches limited-edition Rainbow variant
28 Apr 2009
Mentos, the mint brand, is launching a limited-edition Rainbow variant. Each roll will contain seven fruit flavours, including watermelon, grape and pineapple. Brand owner Perfetti van Melle has also added a fizzy powder-filled lollipop to its Chupa Chups Magics range.
Digital & Direct: Digital choice - Cadbury Creme Egg
17 Mar 2009 | by Vincent Haywood, Head of digital, the7stars
Cadbury Creme Egg has always been marketed around messy 'interaction' (How do you eat yours?), so the brand's push into the social media space is a logical next step.
Media brief: Xfm Network teams up with Mars Planets
10 Mar 2009
Xfm Network, part of Global Radio, has teamed up with chocolate brand Mars Planets for a year-long sponsorship deal. The marketing initiative will run across Xfm London and Manchester.
Branding brief: Dr Oetker launches confectionery products
10 Mar 2009
Dr Oetker has launched a range of confectionery products called No Bake Clusters Mix. The products, which do not require oven baking, were designed by brand consultancy Chilli. The range comes in Yogurt and Cranberry Clusters Mix variants.
Digital & Direct brief: Skittles redesigns website
10 Mar 2009
Skittles has redesigned its website to link to user-submitted information about the confectionery brand on social media sites including Twitter, Flickr, YouTube and Facebook.
Branding brief: Cadbury Schweppes' appeal dismissed
17 Feb 2009
Cadbury Schweppes' appeal to stop its rival, Darrell Lea, from using what it claimed is its signature colour purple on chocolate wrappers, has been dismissed by the Australian Federal Court.
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