Jacob's Creek in premium focus
21 Dec 2005
Jacob's Creek is to introduce a super-premium wine range in the UK as part of a global strategy rethink.
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Burger King pools £50m global work in US shop
21 Dec 2005 | by Nicola Clark
Burger King has consolidated its £50m global advertising business into its US agency, Crispin Porter & Bogusky, dealing a blow to UK incumbent Delaney Lund Knox Warren (DLKW).
New campaign: Diet Coke
21 Dec 2005
Coca-Cola is launching the latest stage of its Diet Coke tortoise campaign on Boxing Day with an execution based on the 'Diet Coke Love Life' creative featuring its Tort character.
Ryvita pushes health credentials in £2m relaunch
21 Dec 2005 | by Nicola Clark
Ryvita is to overhaul its core crispbread range to update its image and emphasise its health credentials.
Bacardi-Martini awards global rum brief to Y&R
21 Dec 2005 | by Ben Carter
Bacardi-Martini has handed the $160m (£90.3m) global advertising account for its rum brands to WPP's Y&R group following a protracted five-way pitch.
News brief: Coca-Cola renews sponsorship deal
21 Dec 2005
Coca-Cola is renewing its sponsorship deal with UEFA by becoming an official top-tier partner, joining MasterCard, McDonald's, Carlsberg and JVC until 2009. The deal includes sponsorship rights for Euro 2008 in Austria and Switzerland.
Mark Ritson on branding: Go on, spoil yourself; everyone else is
21 Dec 2005
Deus, with its curvaceous bottle and distinctive label, looks like Champagne. It is made in a manner similar, including triple fermentation, some of it carried out in Epernay in the Champagne region of France, and the process of 'degorgement'. And, with a price tag of up to £32 a bottle in some London...
One to watch: Fresh Daisy
21 Dec 2005 | by Bill Britt
The frozen baby-food brand is targeting parents by striking a balance between health and convenience.
Profile: Alternative thinker - Guy Longworth, Marketing director, Marlow Foods
21 Dec 2005 | by Nicola Clark
Vegetarians around the country will no doubt be tucking into turkey-style slices come Christmas Day. Guy Longworth won't be joining them.
Review of the year: 10 biggest marketing moments 2005
21 Dec 2005
It was the year London took gold, a frog drove adults crazy and Freddie replaced Becks. Here are 2005's most memorable events.
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