Diet Coke widens target with £10m lifestyle push
22 Dec 2004 | by Mark Sweney
Coca-Cola is planning its biggest overhaul of Diet Coke in a decade to reposition it as a 'lifestyle' brand and move it beyond its core female market.
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McDonald's bows to critics over salad dressing
22 Dec 2004 | by Mark Sweney
McDonald's has caved in over criticism of the fat content of its Salads Plus menu by replacing its dressings with low-fat, low-calorie versions.
GSK shifts Ribena out of Grey in strategy rethink
22 Dec 2004 | by Ben Carter and Mark Sweney
GlaxoSmithKline (GSK) is moving its £5m advertising business out of Grey London as part of a strategic review of the 68-year-old brand.
ABF consolidates £20m task in ZenithOptimedia
22 Dec 2004 | by Colin Grimshaw
Associated British Foods (ABF) has centralised its media planning and buying into ZenithOptimedia, as it plans to increase its media budget by 50% to £20m next year to back a number of product launches.
Retailers delist hoki fish fingers
22 Dec 2004
Unilever's attempts to source all its frozen fish from sustainable sources has been dealt a major blow with the delisting of its Captain Birds Eye hoki fish fingers.
Anchor backs low-fat spread with £7m adspend
22 Dec 2004 | by Emily Rogers
Arla Foods is investing £7m in the launch of a low-fat version of its Anchor Spreadable brand and boosting the spend for its flagship brand to £11m next year.
Boots readies launch of branded low-carb range
22 Dec 2004 | by Rachel Barnes
Boots has become the latest retailer to tap into the fad for low-carb diets as it prepares to introduce an own-brand line, Locarb, next year.
Sharwood's in £2.5m agency hunt as TBWA quits
22 Dec 2004 | by Ben Carter
Sharwood's, the Asian food brand, is searching for an ad agency following TBWA\London's resignation of the £2.5m business.
Sidekick set for £1m campaign
22 Dec 2004
Halewood International is to spend £1m backing Sidekick, the shot brand it acquired from brewing giant Bulmers earlier this month.
News brief: Coors backs launch of C2
22 Dec 2004
Coors is backing the launch of C2, a 2% ABV version of its Carling lager brand, with a £1m campaign. Ads using the line 'All the refreshment, half the alcohol' will introduce the brand in the new year, along with sampling activity.
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