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LONDON - Nestle Rowntree, the UK's third-biggest confectionery firm, has picked a former Coca-Cola marketer as its managing director, an appointment insiders predict will trigger a shake-up of its marketing operations.
Bollinger is sponsoring a calendar to be cover-mounted on the January issue of BBC Magazines' Eve, marking the champagne's first sponsorship initiative with a glossy magazine. The deal is aimed at broadening Bollinger's appeal to women. Pictures for the calendar were shot on location at Champagne Bollinger.
Red Bull is making its first foray into the lucrative fashion industry, with the launch of an annual event intended to showcase the best fashion talent in the UK.
Nestle Rowntree, the UK's third-biggest confectionery firm, has picked a former Coca-Cola marketer as its managing director, an appointment insiders predict will trigger a shake-up of its marketing operations.
I'm getting thoroughly depressed. I seem to be getting more Christmas cards from businesses than from friends and family. Supermarkets, banks, estate agents - even my local Indian restaurant has sent me one.
Mars has won a High Court appeal preventing Nestle from registering the 3-D shape of the Polo mint as a trademark in the UK without the word 'Polo' on it, unless Nestle agrees to amend the mark by keeping it to the size of a Polo and colouring it white.
The Co-op supermarket is adding six products to its premium Truly Irresistible range. The range was launched in July to encourage consumers to re-appraise the Co-op's image and reinforce the store's commitment to offering customers unique products in their local stores. New products include beef Wellington...
Freixenet, the world's bestselling sparkling wine, is adding two wines to its range: Ash Tree Estate Shiraz Monastrell and Ash Tree Estate Chardonnay Macabeo. The wines will be supported by a marketing campaign, which will include TV, press and cinema advertising.
Scooby Doo ready meals will be available in supermarkets from January. Targeted at kids aged five to ten and their mums, the meals are manufactured by Oriental Express Frozen Foods. Options available will include 275g mini-burger, fish finger and chicken nugget meals, and a range of 250g pasta dishes....
What on Earth, the organic pizza company, has rebranded through advertising agency Albion. The revamp includes the brand's packaging and web site, which will launch on January 5. The company will receive advertising support from March in the form of press and in-store executions, using the line 'Peace,...
