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Danone has handed the ad account for Shape, the yoghurt brand it recently acquired from St Ivel, to its UK agency Rainey Kelly Campbell Roalfe/Y R. Abbott Mead Vickers BBDO was the incumbent.
The Independent Television Commission (ITC) is investigating 16 complaints that an ad for alcohol-free lager brand Kaliber condones dangerous behaviour. The Trigger Happy TV-style ad through Abbott Mead Vickers BBDO shows a bus driver drinking a bottle of Kaliber while his passengers refuse to board...
GlaxoSmithKline is redesigning the packaging of its Lucozade range for the first time in seven years, through Seachange Creative Partners. Lucozade Energy is using a 'bubbles' theme, while Lucozade Sport will get a 'winner' icon and a 'your sport, our science' strapline.
Whole Earth Group has sold its organic food brand, Whole Earth Foods, to Kallo Foods for an undisclosed sum, to enable it to concentrate on growing its Green Black's chocolate brand.
Diageo and Brown-Forman are locked in a legal wrangle over who controls the rights to distribute Jack Daniel's in the UK. Brown-Forman ended a 17-year distribution deal with Diageo in July and handed control to Bacardi-Martini, but Diageo claims it should have had renewal rights.
Walkers is set to unveil a £2m relaunch of Wotsits next month, after acquiring the snack brand from Golden Wonder for around £150m in July.
A man-sized uncooked turkey wreaks havoc on a typical family on Christmas Day in the Food Standards Agency's campaign to highlight the potential dangers of undercooking the festive bird. The seasonal TV campaign, created by HHCL and Partners, breaks on Friday (December 20) and will run until midday...
Green Isle Foods, owner of the Goodfella's frozen pizza brand, has promoted Paul Reenan to marketing director, ending a nine-month search to fill the post.
Ferrero UK is to launch two children's countlines under the Kinder brand. Kinder Chocolate, sold in packs of eight, and Kinder Chocolate Maxi, available as single bars, will be available from February 14. The brands will be promoted with a £3.5m TV campaign that will position the bars as a 'nutritional...
Ryvita is to rename its sweeter biscuit variant Currant Crunch 'Ryvita Breaks', to position it as a snack to have with a hot beverage at morning and afternoon tea. New packaging reflects this repositioning with a steaming cup of coffee on the front, as part of a complete overhaul of packaging for the...
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