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Kellogg, the US cereal giant renowned for its conventional approach to marketing, is courting controversy with new corporate ads that focus on the sensitive issues of super waif models and teenage anorexia.
Guardian Royal Exchange is looking for an advertising agency to launch a corporate brand-building campaign. The insurer, which comprises the Guardian Insurance, Guardian Direct and Guardian Health brands, is expected to use the same agency for creative work on the Guardian Direct brand. Media buying...
Bass Taverns, the retailing arm of the brewer, is planning to extend its loyalty card scheme across the entire pub chain.
Kellogg s new advertising strategy already has lobby groups reaching for their pens. Even the faintest suggestion that parents who don t buy Kellogg s cereals are risking the health of their children would be, to put it mildly, counter-productive. We re confident, however, that Kellogg will have the...
Yakult, the fermented-milk drink company, is launching a pounds 1m television campaign on Central TV. It is supported by magazine advertising and will run from March to May.
Mars Confectionery this week lays to rest the popular Opal Fruits brand by renaming the sweets Starburst. The new name brings UK marketing in line with the rest of the world.
The runaway rises in circulations for men s magazines, revealed in last week s Audit Bureau of Circulations figures, will have come as no surprise to many FMCG advertisers who have been quietly transferring ad spends into magazines such as FHM and GQ over the past few months.
Order a round in certain pubs over the next few months and you ll have more than just the drinks to remember. Tesco and Scottish Courage are hoping that, if their test of Clubcard in pubs is successful, drinkers will soon be handing a card over the bar to be swiped in return for their pints.
This is war: a taste war, declares Burger King s European marketing director, John Prior.
