Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Brand Health Check: Goodfella's
21 Apr 2010 | by Jeremy Lee
LONDON - The frozen-pizza brand is losing sales, despite steady growth across the sector.
Alan Mitchell on Branding: Look behind the message
31 Mar 2010 | by Alan Mitchell
LONDON - Nestle's rude awakening to the reality of social media shows marketers must adjust their thinking.
Adwatch review: Baileys
09 Dec 2008
LONDON - Nick Darken, creative director of Albion, reviews the Baileys commercial, which had the 20th highest recall with the public in the weekly Adwatch ranking for 10 December.
We'll Call You - Pret A Manger
09 Dec 2008 | by Staff
Marketing's Mystery Caller had been given an invalid voucher for the sarnie chain and wanted to find out what was going on
Mark Ritson on Branding: Premier gets out of a jam
09 Dec 2008 | by Mark Ritson
The demise of Robertson's may have upset some, but there is no longer any room for sentiment
Has the pre-Budget report been good for you?
03 Dec 2008
Four Marketing Society panellists were not impressed by Chancellor Alistair Darling's statement, describing it variously as a cynical vote-getting tactic and a 'kick in the teeth' for the already struggling UK Beer industry.
Brand health check: Tesco
02 Dec 2008 | by Ed Kemp
LONDON - The UK's biggest supermarket is showing signs that its grip may be loosening.
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