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Coca-Cola axes Rooney campaign following prostitute allegations

04 Oct 2010 | by Mark Banham

Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.

Foster's set to remake British comedy shows

16 Aug 2010 | by Gemma Charles

Foster's is to extend its humour-based marketing strategy by reviving a series of classic British comedies online.

Children's Food Campaign spoofs Change4Life ads

11 Aug 2010 | by Gemma Charles

The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans to get brands to fund the anti-obesity campaign Change4Life.

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.

J2O

05 May 2010 | by Joe Thomas

LONDON - The market-leading juice drink is at risk of losing its crown to healthier alternatives.

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Profile: In the name of the family

27 Apr 2010 | by John Reynolds

Jonathan Warburton, chairman of Warburtons, is determined to conquer London and the South East.

Avoiding a red card

27 Apr 2010 | by Joe Thomas

LONDON - Unofficial brands should take care when running football-based pushes this summer.

Creativity in numbers

27 Apr 2010 | by David Tiltman

LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale.

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