Creativity in numbers
27 Apr 2010 | by David Tiltman
LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale.
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Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.
LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale.
LONDON - SMA Nutrition, the baby-milk brand, has hired Partners Andrews Aldridge to handle its direct marketing account.
LONDON - Campaigning environmental charity the Soil Association is launching a direct campaign to re-engage lapsed members.
LONDON - Sainsbury's is to overhaul its Active Kids family and schools scheme, and has hired Initials to handle supporting in-store activity.
LONDON - Waitrose is running a direct campaign to promote Easter shopping at its stores.
LONDON - Dorset Cereals has selected direct specialist Claydon Heeley to handle its UK consumer marketing account.
LONDON - Discovery Foods has appointed Doner Cardwell Hawkins (DCH) to promote its range of North and South American cooking sauces, meal kits and condiments.
LONDON - Coca-Cola Enterprises has hired bd-ntwk to handle promotional activity for its Capri-Sun drink brand.
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...