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London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?
LONDON - This year sales of locally-sourced produce have increased by 89% as consumers seek to reduce their food miles and bolster the local economy. But Sainsbury's chief executive Justin King argued last week that consumer concerns over food miles are 'ill-judged' and damaging to producers in developing...
LONDON - Rick Bendel, the executive director of Asda, will tell supermarkets that they must 'get their act together' to restore customer trust and confidence at the IGD conference today.
LONDON - The days of brands adopting secretive working practices could be numbered - companies that have previously hushed up what goes on behind closed doors are finding that consumers' demand for information needs servicing, and are opening up accordingly.
LONDON - The notoriously secretive Mars, Inc has fastidiously kept its executives out of the limelight until very recently, preferring to let its global food brands do the talking.
LONDON - Nestle Waters, Danone Waters and Highland Spring stand accused of breaking ranks with the soft-drinks industry for launching the Natural Hydration Council (NHC).
LONDON - General Motors, the world's biggest car manufacturer, under siege from online gossip about the state of its business, this week came out fighting with the launch of a website designed to make a 'distinction between the facts and rumours surrounding the company'.
No, you haven't read it wrong; Burger King is indeed attempting to put a burger on its menu with a price tag in the region of £85.
Budweiser is gearing up to reposition itself under the strapline 'true dedication' in a bid to associate itself with its authenticity and quality.
Yell, the directory-enquiries company, has poached senior Heinz marketer Clodagh Ward for the role of UK development director, as part of a restructure of its marketing department.
