Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
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Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans to get brands to fund the anti-obesity campaign Change4Life.
The Work
08 Feb 2010
From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting their message heard?
PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?
Digital & Direct: Digital choice - Cadbury Creme Egg
17 Mar 2009 | by Vincent Haywood, Head of digital, the7stars
Cadbury Creme Egg has always been marketed around messy 'interaction' (How do you eat yours?), so the brand's push into the social media space is a logical next step.
Digital & Direct brief: Skittles redesigns website
10 Mar 2009
Skittles has redesigned its website to link to user-submitted information about the confectionery brand on social media sites including Twitter, Flickr, YouTube and Facebook.
Innocent outlines 2009 marketing plans
17 Dec 2008 | by Joe Thomas
LONDON - Innocent are planning the launch of a £8m marketing campaign for 2009, which will kick off in the New Year.
Pepsi Max viral features model Kelly Brook
10 Dec 2008 | by Fiona Ramsay
LONDON - Pepsi has launched a digital campaign for its Pepsi MAX QR codes promotion to support the above the line campaign backed by model Kelly Brook.
Tango launches latest viral
03 Dec 2008 | by Joe Thomas
LONDON - Tango has launched the latest instalment of its 'Save Tango' campaign through a three-minute viral.
Fruit drink SUSO backs social network for creative projects
27 Nov 2008 | by Joe Thomas
LONDON - SUSO has launched an online social network called the SUSO Project which aims to establish a creative network.
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