LONDON - Burger King has resurrected the role of UK marketing director and promoted Sarah Power to the role.
LONDON - McDonald's is not exploiting its multimillion-pound global Olympic sponsorship in the UK, prompting suggestions that it does not want the British public to associate it with the controversy surrounding the Beijing event.
LONDON - McDonald's is to roll out a raft of premium products to appeal to cash-strapped consumers trading down from casual-dining outlets.
LONDON - Subway is to sell a Reggae Reggae Chicken Sub in its UK outlets, having signed a deal with Dragons' Den entrepreneur Levi Roots enabling it to use his spicy sauce brand in its sandwiches.
LONDON - McDonald's is planning a global overhaul of its Happy Meal toys as part of a wide-ranging push to improve the image of its flagship children's food offering among parents.
20 Jun 2008
| by Staff
LONDON - The customers interviewed by Marketing's food editor, Gemma Charles, and senior reporter Jemima Bokaie at the Gloucester Road Burger King were pleased with their £95 burgers. But will the publicity stunt be enough to change perceptions and make Burger King a more upmarket dining experience?
LONDON - Burger King is launching the world's most expensive burger this week, priced at £95.
LONDON - Burger King is rolling out what it claims to be the first burger made for sharing across its three biggest European territories, in an attempt to take on the pizza market.
13 May 2008
| by Gemma Charles
LONDON - A new era in fast-food retailing was ushered in last week in central London as KFC launched its A.M. breakfast menu. In a radical move, the chicken restaurant chain is planning to take a bite out of the lucrative breakfast market, which, according to Sandelman & Associates, accounts for 10%...
LONDON - KFC is to start selling breakfasts for the first time as part of a global move into the burgeoning market.