The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
LONDON - A roundup of the important stories from the world of Marketing.
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Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
KFC plans Cayan grilled chicken roll-out
25 Nov 2008 | by Gemma Charles
LONDON - KFC is gearing up to offer grilled chicken in its restaurants across the UK under the name 'Cayan Grill'.
McDonald's mounts cinema ticket promotion
04 Nov 2008 | by Gemma Charles
LONDON - McDonald's is launching a 2 for 1 cinema ticket offer supported by TV, press and online activity.
McDonald's unveils bold new packaging as makeover continues apace
04 Nov 2008 | by Gemma Charles
LONDON - The fast-food chain has taken a more 'natural' approach with its latest packaging.
Biggest brands: Top 50 grocery brands by sales 2008
23 Sep 2008 | by Jane Simms
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Biggest brands: Top 20 brand categories 2008
23 Sep 2008 | by Jane Simms
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.
Burger King launches Apple Fries
02 Sep 2008 | by Gemma Charles
LONDON - Burger King is launching a product, called Apple Fries, intended to challenge McDonald's fruit bags and offer a healthy alternative to potato french fries.
McDonald's looks to wildlife in Happy Meals push
19 Aug 2008 | by Gemma Charles
LONDON - McDonald's has launched a range of educational Happy Meals following its decision to rely less on film tie-ups. The first promotion will focus on preserving endangered species and will run across Europe.
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Most read
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- Financial Conduct Authority appoints Stewart Todd as head of news and media
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- South Africa seeks digital help to combat 'negative perceptions'
