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Marketers need to be wary of price comparison sites

LONDON - Traffic to price-comparison sites has risen as the economy has slowed, but marketers may need to approach them with caution

Mark Ritson on branding: Inditex shows H&M's vulnerable side

One of my very good friends from university, Simon, has allowed himself the luxury of a slight paunch just like mine. When we go out for a few beers we look like two relatively successful, 30-something professionals.

Mark Ritson on branding: Sport brands get a $15 realitycheck

The first time I saw Stephon Marbury was in 1997.

Mark Ritson on branding: Hit by scandal? Make the most of it

Bryan Ferry paused, just for a second, and the audience at the Victoria & Albert Museum thrilled.

Incentives: Luxury rewards

How delivering premium prizes can boost your brand. Bhavna Mistry reports.


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