Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell an item of children's clothing following a row over Primark's padded bikini top for seven-year-olds.
Brand Health Check: French Connection
31 Mar 2010 | by Jeremy Lee
LONDON - The retailer is still struggling to see off fast-fashion and supermarket competition.
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
Levi's crafts its image
23 Mar 2010 | by Joe Thomas
LONDON - The clothing brand has put a modern spin on its heritage by focusing on craftwork.
Swatch
10 Mar 2010 | by Jeremy Lee
LONDON - The Swiss watchmaker has been hit by a sharp decline in sales for its luxury brands.
Sector insight: Value clothing retailers
16 Feb 2010 | by Jane Bainbridge
Low-price, fast-turnover clothing retailers are enjoying a sustained surge in popularity as a result of the downturn.
The Work
08 Feb 2010
From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting their message heard?
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