Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
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Sheffield Arena to become Motorpoint Arena
11 Aug 2010 | by Jacob Mathias
Car supermarket brand Motorpoint has bought the naming rights to the Sheffield Arena, rebranding the venue for the next five years as the Motorpoint Arena.
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Profile: Making his marque
20 Apr 2010 | by Alex Brownsell
Peter Duffy, head of marketing at Audi UK, invested in the brand during the recession to prepare for the recovery.
Brand Health Check: Honda
14 Apr 2010 | by Jeremy Lee
A vehicle recall in the US has exacerbated the brand's existing malaise in the UK.
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
Mark Ritson on Branding: Toyota's structural flaw
24 Feb 2010 | by Mark Ritson
LONDON - The company's focus on a master-brand means that if one of its models faces problems, they all do.
Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
Brand experiences can provide an entertaining distraction but they are limited in the number of people they reach. Now marketers are turning to digital to amplify live events and tap into a mass audience.
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