Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
LONDON - Traffic to price-comparison sites has risen as the economy has slowed, but marketers may need to approach them with caution
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LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
LONDON - Traffic to price-comparison sites has risen as the economy has slowed, but marketers may need to approach them with caution