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Measuring a brand's image against consumer experience

11 Dec 2007 | by Jane Simms

LONDON - The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial performance.

Lexus tops list of brands that don't match image

10 Dec 2007 | by David Tiltman

LONDON - Lexus has been named Britain's most disappointing brand in a survey of brand advocacy published exclusively in Marketing this week.

Bentley reviews global strategy

04 Dec 2007 | by Claire Billings

LONDON - Bentley is overhauling its global brand strategy in an attempt to strengthen its position in the luxury car market.

Indian brands expand horizons

04 Dec 2007 | by Jane Simms

LONDON - As the Indian economy flourishes, so its companies are looking to raise their global profile.

The year's top 10 legal cases for marketers

27 Nov 2007 | by Nick Johnson

LONDON - From FIFA's legal wrangles with MasterCard to the latest on comparative ads, it has been a busy year in marketing law. Nick Johnson, partner and head of advertising and sponsorship at law firm Osborne Clarke, explains what the key decisions by courts and regulators mean for marketers.

Car marques in customer push

27 Nov 2007 | by Ed Kemp

LONDON - Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global customer retention and acquisition marketing briefs.

Honda portal to offer car clips on web-TV

20 Nov 2007 | by Gareth Jones

LONDON - Honda will this week launch a branded internet TV channel featuring a mix of films, video clips and ads aimed at car enthusiasts.

Mercedes-Benz reworks badge

13 Nov 2007 | by Ed Kemp

LONDON - Mercedes-Benz has redesigned its three-pointed star brand icon for the first time in nearly 20 years and is supporting it with the creation of an acoustic device to appear in its global ad campaigns.

VW aims Jetta work at golfers

06 Nov 2007 | by Ed Kemp

LONDON - Volkswagen is promoting its Jetta compact saloon through a direct campaign. The activity, created by Proximity London, focuses on the Jetta's boot space, which Volkswagen claims is the ideal size for golfers' needs.

Thoroughly modern mothers

23 Oct 2007 | by Jane Bainbridge

LONDON - An exclusive survey for Marketing has shown brands are continuing to miss the target when aiming to reach mothers.

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