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The Work

08 Feb 2010

From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting their message heard?

BMW reviews UK advertising account out of WCRS after 29 years

03 Dec 2009 | by Staff

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.

Marketers need to be wary of price comparison sites

27 Jan 2009 | by Mary Cowlett

LONDON - Traffic to price-comparison sites has risen as the economy has slowed, but marketers may need to approach them with caution

Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.

Ford Ka targets youth audience as they 'have fewer credit problems'

09 Dec 2008 | by Joe Thomas

Ford is putting mobile marketing at the heart of a campaign designed to attract young drivers to support the launch of the new Ford Ka because it believes that 18-25 year olds, unburdened by credit problems, have a higher disposable income.

McLaren boss queries Honda's 'green' F1 line

09 Dec 2008 | by Ed Kemp

LONDON - Vodafone McLaren Mercedes boss Ron Dennis has questioned Honda's 'Earth car' Formula One strategy, as the team bows out of motorsport.

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 Dec 2008

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.

Car marques plot low-cost ranges

02 Dec 2008 | by Alex Brownsell

LONDON - A growing number of car manufacturers are looking to create low-cost sub-brands to drive sales during the downturn, according to industry experts.

Vauxhall roster vies for Astra relaunch ad brief

02 Dec 2008 | by Alex Brownsell

LONDON - General Motors (GM) is lining up its roster of agencies to pitch for the pan-European advertising business backing the forth-coming Astra model.

Ford formally considers Volvo sale

01 Dec 2008 | by Alex Brownsell

LONDON - Motoring giant Ford has announced it is looking to sell Swedish marque Volvo in an effort to strengthen its balance sheet.

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