Brand Health Check: Honda
14 Apr 2010 | by Jeremy Lee
A vehicle recall in the US has exacerbated the brand's existing malaise in the UK.
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Profile: Making his marque
20 Apr 2010 | by Alex Brownsell
Peter Duffy, head of marketing at Audi UK, invested in the brand during the recession to prepare for the recovery.
Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
Brand experiences can provide an entertaining distraction but they are limited in the number of people they reach. Now marketers are turning to digital to amplify live events and tap into a mass audience.
The Work
08 Feb 2010
From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting their message heard?
The Marketing Profile: Christian Stein of Peugeot UK
18 Nov 2008 | by Alex Brownsell
It perhaps comes as no surprise that Peugeot's UK marketing director, Christian Stein, born and bred in France, has vowed to put the 'sex factor' back into the brand. This may be just what the doctor ordered, as the Society of Motor Manufacturers and Traders estimates suggest that the British public...
Car manufacturers face uphill battle to shift new cars
11 Nov 2008 | by Lucy Barrett
Car brands seeking to revive consumers' interest in buying face an arduous task.
The Marketing Profile: Richard Hudson of BMW
28 Oct 2008 | by Alex Brownsell
LONDON - Vorsprung durch technik, or, to non-German speakers, advancement through technology, may be the phrase one immediately associates with luxury car brand Audi. No one, however, has put those words into practice as extensively as its rival, BMW.
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
LONDON - Toiling at an office desk long after everyone else has gone won't necessarily push someone to the front of the queue for that big promotion. Marketers wanting to get ahead are taking a leaf out of the 'brand Beckham' guide to advancement by using their marketing skills not only to make their...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...
What marketers really need to know about the credit crunch
30 Sep 2008 | by Nicola Clark
LONDON - Using exclusive research from Henley Centre HeadlightVision, Marketing looks behind the gloomy headlines to examine the true impact the economic situation is having on consumer spending and what marketers can do to respond.
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