Range Rover direct campaign to target thrill-seekers
19 Aug 2008 | by Alison Donnelly
LONDON - Land Rover is putting direct and digital marketing at the heart of a campaign to promote the Range Rover Sport.
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Volkswagen supports Scirocco launch by sponsoring artists in travelling exhibition
20 Aug 2008 | by Staff
LONDON - VW has commissioned designers and film producers to create work inspired by the new Scirocco, which goes on sale on 1 September.
RAC adds WDMP to direct roster
07 May 2008 | by Ed Kemp
LONDON - RAC has hired WDMP to position the brand as 'motoring experts'.
Lotus hires Clark McKay and Walpole to handle sports car launch
23 Apr 2008 | by Ed Kemp
LONDON - Sports car manufacturer Lotus has appointed direct marketing agency Clark McKay and Walpole (CMW) to oversee the campaign for its first completely new car in more than a decade.
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
VW aims Jetta work at golfers
06 Nov 2007 | by Ed Kemp
LONDON - Volkswagen is promoting its Jetta compact saloon through a direct campaign. The activity, created by Proximity London, focuses on the Jetta's boot space, which Volkswagen claims is the ideal size for golfers' needs.
GM seeks shop to handle Chevrolet direct activity
02 Oct 2007 | by Ed Kemp
LONDON - General Motors (GM) is reviewing the direct marketing for its Chevrolet marque.
Honda hands power business to Inferno
25 Sep 2007 | by Ed Kemp
LONDON - Honda has awarded the £3m consumer marketing business for its power equipment division to Inferno following a strategic review.
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
Land Rover plugs fun of ownership
19 Jun 2007 | by Staff
LONDON - Land Rover is promoting its Freelander 2 model with a direct campaign that 'predicts the future'.
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