Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
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Kantar releases grocery data app
10 Aug 2010 | by Jacob Mathias
Consumer data provider Kantar Worldpanel has released its first iPhone app, which provides the most recent grocery-share figures.
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Design Report: Planet Packaging
21 Apr 2010 | by Scott Billings
Marketers and designers face a tough challenge: to balance the need for 'green' packaging with that to be cost-efficient and visible at the point of sale.
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
ASOS.com appoints Mother's Clare Dobbie as marketing director
19 Jan 2010 | by Sara Kimberley
LONDON - ASOS.com has appointed former consultant at advertising agency Mother, Clare Dobbie, as its marketing director.
Sector insight: Health and fitness clubs
13 Jan 2010 | by Jane Bainbridge
Despite being hit by the recession, the sector is well-placed to recover as the effects of the downturn beg in to alleviate.
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