LG to base Christmas campaign on consumer survey
13 Nov 2008 | by Fiona Ramsay
LONDON - LG Electronics has kick-started its Christmas marketing campaign with a global research project to find out what consumers really want for Christmas.
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AOL creates blog for UK car enthusiasts
17 Nov 2008 | by Fiona Ramsay
LONDON - AOL has launched its motoring blog Autoblog.com in the UK, giving consumers news, images and motor show updates.
We'll Call You - Lavazza
11 Nov 2008 | by Staff
Marketing's Mystery Caller wants one of the 2009 Lavazza calenders photographed by Annie Leibovitz. Could the coffee brand help?
Sector Insight: Make-up
11 Nov 2008 | by jane bainbridge
LONDON - The make-up sector is recession-proof thanks to women's desire to apply lipstick and mascara despite a tightening of belts
Car manufacturers face uphill battle to shift new cars
11 Nov 2008 | by Lucy Barrett
Car brands seeking to revive consumers' interest in buying face an arduous task.
Raymond Snoddy on Marks & Spencer's marketing cuts
11 Nov 2008
You have to think carefully before launching an attack on a British business icon. It feels like trying to tell Manchester United boss Sir Alex Ferguson that he doesn't have the faintest idea how to manage a football team. In tough times, however, somebody has to step up and take responsibility.
Brand Health Check: Crufts
11 Nov 2008 | by Joe Thomas
LONDON - After a damaging exposé, Crufts will need all its agility to regain public affection. By Joe Thomas
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
LONDON - A roundup of significant news stories from the marketing world.
Digital & Direct brief: Puresse campaign launch
11 Nov 2008
Ambi Pur is launching a campaign for Puresse, an allergen-reduced air freshener. The work, by Geronimo, will target mothers through sample packs and mailings.
Kellogg's hits back at 'Switch & Save'
10 Nov 2008 | by Gemma Charles
LONDON - Kellogg will hit back at aggressive own label marketing by the major multiples, including Sainsbury's 'Switch & Save' campaign, with its own push urging consumers to stick with its branded cereals.
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