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LG campaign aims to end confusion over digital TV

LONDON - LG Electronics is launching a pre-Christmas TV campaign for its range of televisions, with the aim of dispelling confusion around digital television.

LG agrees global deal with F1

LONDON - LG has signed a global sponsorship deal with Bernie Ecclestone's F1

Panasonic launches talent search

LONDON - Panasonic is launching a Next Generation Talent online campaign with targeted social media driving people to nextgenerationtalent.co.uk.

Eurostar hires RAPP to direct account

LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch.

We'll Call You - Argos

Marketing's Mystery Caller was set for Christmas, but then found out one of its main suppliers had gone into administration. Would their plans be scuppered?

Philips uses direct media to aim sex toy at mature consumers

LONDON - Stuck for the perfect Christmas gift? An intimate massager from Philips probably isn't the first idea that springs to mind.

Adwatch review: Currys

LONDON - Nick Hastings, founding partner of Krow Communications, reviews the Curry's commercial 'Next Day Home Delivery Service', which had the ninth highest recall with the public in the weekly Adwatch ranking for 19 November.

The Marketing Profile: Christian Stein of Peugeot UK

It perhaps comes as no surprise that Peugeot's UK marketing director, Christian Stein, born and bred in France, has vowed to put the 'sex factor' back into the brand. This may be just what the doctor ordered, as the Society of Motor Manufacturers and Traders estimates suggest that the British public...

Sector Insight: Pickles, Chutneys and relishes

LONDON - Growth has stalled as younger consumers have lost the taste for pickles, but ethnic foods have helped to prop up the sector.

Xbox positions itself as low-cost home entertainment

LONDON - Xbox 360 is aiming to cash in on the relative success of DVD sales during a recession by promoting itself as a home-entertainment system.

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