Search results

Showing 1 - 10 of 18 results

Sort results by: date | relevance

Search filters:

By Publication

  • Marketing Remove publication filter

By Article Type

  • Analysis Remove publication filter

By Industry Sector

  • Consumer Goods Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Discipline

ING hires Geronimo to drect business

LONDON - ING Direct has appointed Geronimo to handle its £4m direct marketing account.

Sector Insight: Car retailing

LONDON - Few sectors are escaping the turmoil affecting the global economy, but some are being hit harder than others. The combination of rising fuel prices, increased car tax and road-payment schemes - at a time when many are delaying big-ticket purchases - is making selling cars a particularly fraught...

Mark Ritson on branding: Sport brands get a $15 realitycheck

The first time I saw Stephon Marbury was in 1997.

Mark Ritson on branding: Hit by scandal? Make the most of it

Bryan Ferry paused, just for a second, and the audience at the Victoria & Albert Museum thrilled.

Andrew Walmsley on digital: Consumers are leading double lives

In 1993, Peter Steiner's now-famous New Yorker cartoon show depicted two dogs, with one at the computer, saying 'On the internet, nobody knows you're a dog'. If consumers found the internet a rich source of anonymity then, 13 years on there are even more ways to conceal an identity.

Media Analysis: Virgin gets in tune

After tying up with NTL, Richard Branson is considering a return to music TV to take on the might of MTV.

News Analysis: Second-tier, second rate?

As FIFA begins the search for eight secondary sponsors, Drew Barrand asks whether they will get value for money.

Raising the admission fee

Will a revamped FA sponsorship structure appease its partners' gripes about value for money, asks Drew Barrand.

Number one goes niche

Commercial radio is launching two specialist top 40s to stem a decline in chart audiences. Gemma Charles reports.

POP: In-store incentives

With more people window-shopping online, can POP play a role in persuading consumers to keep returning to high-street stores, asks Robert Gray.


Additional Information

Latest jobs Jobs web feed