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The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
LONDON - Electricals firm Philips is reviewing its UK agency arrangements following the merger of its Domestic Appliances & Personal Care and Consumer Electronics businesses early this year.
LONDON - LG has signed a global sponsorship deal with Bernie Ecclestone's F1
LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch.
Ambi Pur is launching a campaign for Puresse, an allergen-reduced air freshener. The work, by Geronimo, will target mothers through sample packs and mailings.
LONDON - ING Direct has appointed Geronimo to handle its £4m direct marketing account.
LONDON - CarbonCreditz, a green loyalty scheme backed by Tesco, Marks & Spencer and ASDA, which launched last week as a way of letting consumers invest in carbon offsetting projects has been criticised by a competitor, Green Rewards.
LONDON - Lavazza, the Italian coffee brand, has launched a racy calendar and pan European advertising campaign.
LONDON - Yell, the international directories business, is withdrawing from the door-drop market just three months after launching its consumer car-insurance guide.
LONDON - The Direct Marketing Association (DMA) has announced the shortlist for its 2008 DMA Awards across five main categories.
