Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
LONDON - Traffic to price-comparison sites has risen as the economy has slowed, but marketers may need to approach them with caution
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Digital choice: Comparethemarket.com
04 Feb 2009 | by Ben Mason, Head of digital communications, Cake
When running a campaign that puns your own brand (comparethemeerkat.com), you have to be confident that people will know what you're talking about.
Branding: CFT firm in 'Mums' brand
27 Jan 2009
Family Investments, the UK's biggest Child Trust Fund provider, is launching a consumer brand to target new mothers.
Branding: NS&I begins agency hunt
27 Jan 2009
Financial-services provider National Savings and Investments (NS&I) is seeking a brand design consultancy to improve public awareness of its products.
Media brief: First Direct pilots customer magazine
14 Jan 2009
First Direct is piloting a customer magazine with articles on culture and lifestyle. The title, Black + White, has been sent to 30,000 long-term customers, aimed at those with a broad relationship with the bank who recommended it to friends.
Branding: Brand in the news - Aviva
14 Jan 2009 | by Carl Ratcliff, Head of brand strategy, Five
Aviva is an odd name. More like a small car. Or, a beauty spa. Sorry, that's Aveda. In fact it's the new name for Norwich Union.
Royal Bank of Scotland to provide free financial advice
11 Dec 2008 | by Alex Brownsell
LONDON - Royal Bank of Scotland (RBS) is to offer the public free financial advice, as part of efforts to rebuild confidence in the Government-owned bank.
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
Lloyds signs up Wolff Olins
09 Dec 2008 | by Staff
LONDON - Lloyds TSB has hired branding consultancy Wolff Olins to assist it with the integration of HBOS, should the deal be sanctioned by HBOS' shareholders this Friday.
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
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