AXA hires Havas to media account
11 Aug 2009 | by Sarah Johnson
AXA UK has appointed Havas Media Group to handle its £40m media buying and planning account, as it plans the launch of a direct car insurance service next year.
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Zurich launches direct mail campaign
25 Aug 2009
Zurich has launched a direct mail campaign highlighting its motor and home insurance. The piece, by Publicis Dialog, features a letter that is blank apart from a message at the foot of the page that reads: 'Actually, we've got lots to tell you about. But we can't say anything until you tick this box.'
Brand in the news - Brit Insurance
04 Aug 2009 | by Peter Gandolfi, Founder, Gandolfi Consultants
Brit Insurance is a hugely successful B2B brand but is largely unknown outside that universe.
Sector Insight: Motor insurance
28 Jul 2009 | by Jane Bainbridge
The advent of price-comparison websites is levelling the playing field as motor insurance providers compete for market share.
Direct choice - ING
28 Jul 2009 | by Sean Kinmont, Managing partner and creative director, 23red
ING tells us that saving feels good, and that going green can feel just as good.
Lloyds TSB shortlists Mediaedge:cia
21 Jul 2009
Lloyds TSB has shortlisted Mediaedge:cia to pitch against incumbent agency ZenithOptimedia for its £62m media planning and buying account following a four-way pitch that also included Vizeum and OMD.
RBS to retain John Brown
07 Jul 2009
Royal Bank of Scotland (RBS) has retained John Brown to publish Sense, its customer magazine, as the group drives its 'helpful banking' strategy across its financial brands.
Direct choice: Financial Times
30 Jun 2009 | by Steve Stretton, Creative partner, Archibald Ingall Stretton
It's very rare these days to see a nicely constructed bit of folding box-board with a lovely matt-laminate smeared all over.
Lloyds Group to axe C&G
17 Jun 2009
Cheltenham & Gloucester (C&G) is to become a product-only brand, after parent company Lloyds Banking Group confirmed plans to close the former building society's 164 high-street branches.
Santander to rename banks
02 Jun 2009
Spanish banking group Santander is to rebrand its Abbey, Alliance & Leicester and Bradford & Bingley UK banking brands to the primary Santander brand.
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