PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?
Click
to remove filters
London - No matter how successful a PR campaign appears to be, marketers still struggle to measure the results effectively. We ask the experts whether an answer will ever be found to the industsry's perennial Achilles heel.
London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?
LONDON - Sudocrem, the antiseptic cream for infants, is breaking into the women's skincare market with a range for adults.
Marc Jacobs, the high-end fashion brand, has launched an email campaign promoting its Daisy perfume for Valentine's Day. The email clicks through to a VIP Area where members can access product information and enter a competition to win a Marc Jacobs bag.