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PR: searching for effective measurement

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure the results effectively. We ask the experts whether an answer will ever be found to the industsry's perennial Achilles heel.

PR: agencies suffer digital jet lag

London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?

Sudocrem to add adult line

LONDON - Sudocrem, the antiseptic cream for infants, is breaking into the women's skincare market with a range for adults.

Digital & Direct brief: Marc Jacobs launches email campaign

Marc Jacobs, the high-end fashion brand, has launched an email campaign promoting its Daisy perfume for Valentine's Day. The email clicks through to a VIP Area where members can access product information and enter a competition to win a Marc Jacobs bag.


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