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Radion, the UK s seventh-biggest laundry detergent brand, has been culled by Lever Brothers following a review which sees sister brand Surf promoted to power brand status.
Calvin Klein Cosmetics, the Unilever-owned fragrance arm of Calvin Klein, is to launch a colour cosmetics range in March, backed by an estimated dollars 10m (pounds 6.2m) global promotional spend.
Procter hedgehog called Spike, who is crestfallen when he realises his mother hasn t finished with the bottle yet. The voiceover explains that Fairy suds last loads longer ... maybe a bit too long . Another ad features a Welsh girl who says she s going to make a motorbike out of the bottle. The...
- Ten years is an awfully long time in advertising. Gail Kemp reveals which brands have stayed on top Since 1987, Marketing's Adwatch has been a vital index for everyone concerned with advertising and marketing. At the turn of the year 2000, we have examined our annual leagues from 1990 to 1999 - reflecting...
Overall ad budgets are down on 1998, but some companies are starting to reap the rewards of several years of brand-building
15 years ago: Demand is outstripping supply of Sinclair Computers in the run-up to Christmas, with retailers predicting stock will be scarce , despite record production levels throughout the autumn; British Telecom plans to launch a chain of high street shops, offering a range of telephones and services;...
Unilever s decision to cull certain brands and focus its resources on an A-list of products has sparked a review of media strategy across its portfolio companies.
Boots is set to launch a major online initiative in the next two weeks, with a health and beauty site offering information and transactions.
Parfums Christian Dior, the French cosmetics group owned by Louis Vuitton Moet Hennessy, is losing UK marketing director Diane Miles to the US, as part of a global reshuffle.
Wilkinson Sword is embarking on its biggest marketing campaign, with a pounds 13m spend on ads designed to target women as well as men.
