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The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
LONDON - Electricals firm Philips is reviewing its UK agency arrangements following the merger of its Domestic Appliances & Personal Care and Consumer Electronics businesses early this year.
LONDON - Ocado has launched a value range called Everyday in a bid to compete with Tesco's Discount brands.
LONDON - Nike has launched a new viral campaign which teams up with the Pink Panther and French football star Franck Ribery.
LONDON - A ban on 'all you can drink' offers in pubs and bars and moves to prevent the bulk buying of alcohol in supermarkets are among a range of measures announced by the Government as part of a crackdown on alcohol-fuelled crime and disorder.
LONDON - The UK's biggest supermarket is showing signs that its grip may be loosening.
Brands may spend billions on high-profile, big-budget TV ad campaigns, but the biggest battle is in-store, writes Nicola Clark
LONDON - General Mills' UK marketing director is developing marketing bravery and a global approach at the firm.
LONDON - Pet owners' tendency to humanise their animals has led to a greater willingness to indulge them with accessories and treats
Procter & Gamble's decision to invest £5m in a 1% stake in home-delivery company Ocado gives it the opportunity to gain customer insight ahead of its rivals.
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