Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
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Opinion: The Marketing Society Forum
12 May 2010 | by Staff
Does the return of the Shake n' Vac campaign signal a lack of creativity?
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Brand health check: Tesco
02 Dec 2008 | by Ed Kemp
LONDON - The UK's biggest supermarket is showing signs that its grip may be loosening.
Adwatch review: Rimmel Sexy Curves Mascara
25 Nov 2008
LONDON - Dave Buonaguidi, creative partner of Karmarama, reviews the Rimmel TV commercial which had the 11th highest recall with the public in the weekly Adwatch Ranking for 26 November.
Brand Health Check: Nestle Heaven
25 Nov 2008 | by Joe Thomas
LONDON - A lack of differentiation and a fall in adspend has found the chocolate bar struggling.
Adwatch review: Aldi
11 Nov 2008
LONDON - Paul Cardwell, creative director of Doner Cardwell Hawkins, reviews the Aldi commercial 'parking wardens meal', which had the fifth highest recall with the public in the weekly Adwatch ranking for 12 November.
Brand Health Check: Crufts
11 Nov 2008 | by Joe Thomas
LONDON - After a damaging exposé, Crufts will need all its agility to regain public affection. By Joe Thomas
Marketing Society Forum: Tesco's discount range
04 Nov 2008 | by Marketing Society members
LONDON - This week Marketing has asked four members of the Marketing Society the question: 'Is Tesco's latest Discount Brands range a step too far?'
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