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Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.

Sector insight: Health and fitness clubs

13 Jan 2010 | by Jane Bainbridge

Despite being hit by the recession, the sector is well-placed to recover as the effects of the downturn beg in to alleviate.

Marketing Direct: List Report 2009

24 Feb 2009 | by Noelle McElhatton

The days of high-volume sales of cold mail data may be over, but demand for analytics to generate targeted data selections and quality email data is on the rise.

Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 Dec 2008

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.

Multi-platform era signals a new television age

25 Nov 2008 | by Fiona Ramsay

LONDON - What lies ahead for broadcasters and advertisers in a multi-platform era.

Table test

20 Oct 2008 | by Table test

Table test

Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.

Biggest brands: Top 50 grocery brands by sales 2008

23 Sep 2008 | by Jane Simms

The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.

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