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LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment in online marketing in 2007.
LONDON - The Royal Marines is expanding its digital recruitment drive with a training tool intended to help users get fit alongside commandos.
This year's league of the top-billing creative agencies indicates that advertisers are tending to favour smaller and independent shops over their bigger network rivals, writes Nicola Clark.
The IPA started the year by issuing a report warning advertising agencies their future is in jeopardy. The 2006 adspend figures certainly show a lot of agencies in decline. Digital poses a particular threat, as the online advertising sector continues to flourish. The coming year will undoubtedly bring...
As the proliferation of media continues, the challenge for agencies is to identify the right mix of channels that will effectively hit the target audience. Fresh understanding of how people consume media is illustrating just how big a role digital now plays, leaving agencies scrambling to develop tools...
The backlash against overseas call centres has prompted a raft of brands, such as Lloyds TSB and Esure, to return their operations to the UK. The original move offshore may have cut costs, but fuelled complaints of poor service and left consumers frustrated. Investment in marketing activity is money...
The past year has been one of growing momentum for the customer publishing industry following a slew of launches. With brands including Harley-Davidson, Virgin Media and Bang & Olufsen entering the market for the first time, publishing agencies have been building on the success of recent years. The...
It was supposed to unite the country over the next five years, show what Britain as a country and London as a city stand for and talk to young people in a language they relate to. What the London 2012 logo wasn't supposed to do was generate almost universal derision. So unfolded the biggest design news...
This may go down as the year in which digital truly entered the mainstream. Online adspend rose by £417m in the first half of 2007 to £1.3bn, accounting for almost 15% of total UK adspend. This prodigious increase across display, classified advertising and paid search is reflected in the league tables,...
