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LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced to adjust their direct mail strategies accordingly.
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
LONDON - The need for activation in sponsorship and traditional field marketing led to the growth of experiential. Now agencies are moving into other areas to fit in with clients' demands for greater levels of involvement.
Design agencies have an important and enduring part to play in the marketing mix, but proving the ROI they can offer is vital to the industry's continued success, writes Scott Billings.
LONDON - The worldwide controversy surrounding this year's Olympic Torch Relay to Beijing has somewhat overshadowed the longstanding positive perception of the Games, and the boost it received when London won the 2012 bid. But however unsavoury the images from the various legs of the Relay, including...
LONDON - ASOS.com, the online fashion retailer, is to launch its redesigned menswear magazine later this month.
LONDON - Toyota Auris is to sponsor ITV1's mystery drama shows covering peak and daytime viewing.
