Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
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Contact Centre Leagues 2010
05 May 2010 | by Melanie May
Contact centres continue to be on the receiving end of bad press for failing to sort out customers' enquiries at the first time of asking. Melanie May investigates the ways outsourced centre providers are helping brands to prevent their customers from entering phone-based hell.
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
Sector insight: Value clothing retailers
16 Feb 2010 | by Jane Bainbridge
Low-price, fast-turnover clothing retailers are enjoying a sustained surge in popularity as a result of the downturn.
Sector insight: Complementary medicines
10 Feb 2010 | by Jane Bainbridge
Despite scepticism about the effectiveness of some products, the market for alternative remedies is still growing strongly.
Sector insight: Household fresheners
27 Jan 2010 | by Jane Bainbridge
The fresheners sector has failed to capitalise on consumers' tendency to spend more time at home during the recession.
Sector insight: Lager
20 Jan 2010 | by Jane Bainbridge
Sales are in decline, but brewers could broaden lager's appeal by targeting women and older consumers.
Sector insight: Health and fitness clubs
13 Jan 2010 | by Jane Bainbridge
Despite being hit by the recession, the sector is well-placed to recover as the effects of the downturn beg in to alleviate.
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
The days of high-volume sales of cold mail data may be over, but demand for analytics to generate targeted data selections and quality email data is on the rise.
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